Wednesday 20 February 2013




                       

Google search of hip-hop fashion.

1st result -

                      First recognisable people - (both in suits/smart jackets showing what my artist could wear)

Friday 15 February 2013

Hip-Hop fashion.

Suits

Hip hop isn't all baggy jeans and explicit T-shirts. In fact from my research i have found that in the World of rap music most fashion is a lot more upmarket for the big stars. Many images I see of Kanye West and the likes of are of them wearing and black jacket and shirt, often even with a tie. For my magazine aimed at wealthy males under 30 i will use this fashion sense to my advantage and suit up my artist to impress the audience. This fits both the gene and audience plus gives the cover, contents and DPS a good mise en scene that can run throughout the magazine. Brands that stars have themselves often make smart clothing and, although it is not well covered by the media as they are overshadowed by other 'real' brands, they do quite well and have a reputation for their knowledge in the industry.

Saturday 9 February 2013

Friday 8 February 2013

draft evaluation

Cover - For my cover i used a three colour pallet of black, white and a touch of yellow for the main cover line. the reason i went with the black and white look is that i feel that it gives a more clean and sharp look to the page. What i like about this cover is the model, I think he did well to match the look i was going for. However i feel the photo i chose could have been better. I'm not sure if the photo off of my double page spread would have looked better as it would fill the page and allow for the yellow writing to stand out more than it does. One thing I think can be kept for my final cover is the font as I find that it works well with the genre and type of magazine. My research helped a lot for this cover as it is minimal and the look couldn't have been pulled off without the research of existing minimal covers that i did. Also another thing i will do next time is include more outfits in my photo shoot so there are more pictures for me to choose from for the cover and other pages.

Contents - The contents is what i feel is the weakest part of my draft work as it just doesn't look real. I like the layout, image and so on but think i could have done a better job with the Features i listed and also i would like to add a caption to the image showing what he is wearing. This is because my magazine is Vibe meets Men's Fashion and the reader would be looking for that as well as the music. Another thing i would change is the text at the top, I'm not sure how but it seems a bit small in comparison to the rest of the page. The research i did in order to find this idea was not utilised as much as it should have been, this is a case where i think if I had used the research my contents would be a lot stronger than it currently is.

Double page spread - My DPS is something i am also quite happy with. The picture is my favorite part of the spread as it is very basic and allows for the focus to be elsewhere whilst still being very effective. The colours i have used are black, white and burgundy which work well together. Even though i think they worked well on the DPS i think i should have made the colour run throughout. Also for the text i think i need to research more into the actual content of the text as I did not have enough to fill the page without making my font bigger which ruins the look of the page. Also having an image that takes up half of the spread is very important for me as it makes it so that the page isn't dominated by loads of text and the reader can feel comfortable reading it. Another thing i did to stop the text dominating is include a pull quote which allows for a break in the page making it look less crammed. Next time I would like to have more page numbers and a drop letter at the start to make it look more professional.

draft dps


There is a gap between as I did it on two seperate A4 pages not A3 landscape.

draft cover and contents

Wednesday 6 February 2013

LABEL MAG COLOURS

The Colour Pallet i will use for my magazine consists of Black and white. After this i may choose to use red or yellow as my third colour or i will just stick with just black and white. Even though this would mean i don't have a three colour pallet, which is a convention of magazines, I feel it can work well from my what i have seen throughout doing my research on existing magazine covers. (below)



These colours are chosen as they are smart i think they can help to give my magazine the classy, more expensive look that i am aiming for. If i choose to include colour other than the standard black and white it will only be for headers to make them stand out on the page. However out of the magazines shown above i believe that the complex one has a more intriguing look about it. Most magazines use a 3 colour palette as it looks professional but i find that black and white can be just as appealing to my target market.White will give a good background that anything stands out on and it is very fresh as a base colour. any more than three colour breaks the rule and would not look right as the page would be out of balance.

Tuesday 5 February 2013

more minimal cover research




a minimalist contents page


 

  • This contents is very minimal with just a few headings to point the reader to areas in the magazine that might might be interesting to read.  
  • It includes just one picture, the magazines logo and the sub heading list which is far less than the average magazine.
  • The subheadings are written in such a way that they follow the line of the model and they only show little amounts of information about the articles featured within the magazine.
  • The colour scheme is very black, white and red which shows how clean it is as there are no areas colours come into contact apart from on the clothing.
  • The page does not have a page number but does show the magazines web address as part of logo/header at the top. 

Monday 4 February 2013

NAME IDEAS

  • LABEL
  • SLAM
  • BREAK
  • THE LABEL
  • DFFRNT
  • OUTHERE
  • PUSHPULL
  • LINK
  • THEBEAT 
  • STRIKE
  • BOLD

UK Tribes.


WHY MINIMAL?

As I am going to be producing quite an expensive magazine I feel it needs an expensive feel hence the reason I if making the magazine in real life would use a glued spine instead of staples and also it would be a glossy mag. Another thing I feel gives a magazine the quality edge is a minimal layout throughout that looks clean and neat. I have researched into existing magazines and found that some such as these work really well.
Sport (UK)

MINIMAL COVERS

GQ's Man of the Year 2011
Sport (UK)
Flaunt (US)
Billboard (US)
Jeezy Source
Interview Jay ZGQ's Man of the Year 20115